32 years of overall experience in marketing, advertising, and branding in the U.S. Latino and multi-cultural consumer marketplace.
10 years of experience developing and implementing corporate Hispanic marketing strategies to build brand and consumer relationships.
22 years of experience in the Hispanic advertising industry, developing integrated communication strategies for TV, online, social media platforms, radio, print and alternative marketing concepts for brand awareness, brand persuasion and brand response objectives focused on the U.S. Latino consumer, student and patient marketplace.
My cumulative creative-strategic branding experience encompasses from the brand discovery stage, including brand platform, brand architecture, brand naming, visual expression, brand execution, and brand alignment to developing brand awreness, loyalty and equity.
I also consult for Latino and Latina start-up companies providing services in strategic marketing planning and advertising in the traditional and digital market space.
I am an out of the box forward-thinker, visionary, and creative with proven consultative and problem solving skills.
Founder
I founded in 2001 IM Insights Latino, a strategic marketing and advertising firm which I led for 10 years. In 2019, I launched latBrand, a digital branding and content marketing boutique focused on the cultural consumer.
Marketing Lecturer
When time permits, you find me in the classroom teaching principles of marketing, integrated marketing communications and advertising, entertainment marketing, international marketing, and marketing research to college students in the BBA and MBA programs.
What You Get from Me!
Creative and challenger of conventionality.
Problem solver and provider of solutions.
Keen understanding of client, consumer, and culture.
