Consumer Insights & Cultural Branding Consultant
I am a consumer insights and cultural branding consultant, and my experience encompasses research, marketing and advertising services from Fortune 100 companies to non-for-profit organizations developing brand and human relationships in the U.S. multicultural and international consumer marketplace.
My marketing tenure embodies 25 years divided in research, branding by marketing planning, and branding by advertising planning.
I designed and conducted research projects in the U.S. Latino, Latin America, Europe, and Asia consumer marketplace for companies to enter or expand their positioning in such territories.
I have developed integrated marketing communication campaigns to create brand awareness, increase customer acquisition and develop brand equity in the U.S. Latino, Latin America, Europe, and Asia.
I am an out of the box thinker, visionary, and creative with proven consultative and problem solving skills.
Founded IM Insights Latino, a research firm and latBrand, a cultural branding lab.
When time permits, you find me in the classroom teaching principles of marketing, integrated marketing communications and advertising, entertainment marketing, international marketing, and marketing research to college students in the BBA and MBA programs.
What You Get from Me!
Creative and challenger of conventionality.
Problem solver and provider of solutions.
Keen understanding of client, consumer, culture, and commerce.