Over two decades of experience in marketing, advertising, and branding in the U.S. Latino and international consumer marketplace.
Claudio has developed and implemented corporate international marketing strategies focused on in-country market demand and regionalizing tactics to build brand and customer relationships.
In the advertising industry, Claudio has developed brand awareness, brand persuasion and brand response campaigns focused on the U.S. Latino consume marketplace.
Claudio’s branding experience encompasses corporations and companies working on Latino consumer-focused strategies, including, and not limited to Latino buyers’ brand perception, preferences, decision making, competitive advantage, and market-driven strategies.
Claudio has also worked with Latino and Latina owned start-up, small and medium-sized companies providing services in brand discovery, brand platform, brand naming, brand visual expression, brand execution, brand alignment and brand extension.
Claudio is an out of the box thinker, visionary, and creative with proven consultative and problem solving skills.
Founder
Founded IM Insights Latino, a strategic marketing firm and latBrand, a cultural branding lab.
Marketing Lecturer
When time permits, you find Claudio in the classroom teaching principles of marketing, integrated marketing communications and advertising, entertainment marketing, international marketing, and marketing research to college students in the BBA and MBA programs.
What You Get from Me!
Creative and challenger of conventionality.
Problem solver and provider of solutions.
Keen understanding of client, consumer, and culture.
